Hot Sheet Index - The Hot Sheet

March 9, 2016

Number of Barnes & Noble stores in 2010: 720
In 2016: 640

Number of stores Barnes & Noble expects to close in fiscal 2016: 8
Number of stores Barnes & Noble expects to close in fiscal 2017: 14
Number of new stores Barnes & Noble expects to open in fiscal 2017: 4

Nook’s reported digital content sales in 2012: $317 million
In 2013: $259 million
In 2014: $200 million
In 2015: $140 million

Compensation to be distributed to consumers (from Apple) now that the antitrust ebook case is over: $400 million
Of the $400 million settlement, how much Nook customers will receive: $105 million
Value of the entire US ebook market in 2015 (estimated): $1.33 billion

Number of publishers Ingram distributes today: ~125
Number of publishers Ingram will distribute after Perseus deal: ~725

Sources: Barnes & Noble Earnings Gain on Lower eBook Losses; Nook Drops UK, Apps and Video; Quantifying Nook’s Decline, and More; Why Barnes & Noble Isn’t Going Away Yet; Second Time’s a Charm: Perseus Sells Publishing Lines to Hachette; Game Over: Supreme Court Denies Apple’s Request for Appeal

February 24, 2016

Number of Kobo users: 26 million
Number of Amazon.com users: 244 million
Number of ebooks available on Kobo: 4.7 million
Estimated number of ebooks available on Amazon: 4 million
Average number of ebooks purchased by the most dedicated Kobo customers: 1 per month
Average number of print books purchased by the most dedicated Kobo customers: 16 per year

US bookstore sales increase in 2015 (over 2014): 2.5%
Last year when US bookstores reported a sales increase: 2007
US bookstore sales in 2015: $11.17 billion
US bookstore sales in 2007: $17 billion

Percentage of book-publishing market represented by ebooks in the U.S.: 13%
In the UK: 11.5%
In Germany: 5%
In the EU: 1.5%

Sources: By the Numbers: 110+ Amazing Amazon Statistics (January 2016); Amazon Kindle Wikipedia entry; Kobo CEO Faces Uphill E-Book Battle against Apple, Amazon; E-Books: Evolving Markets and New Challenges

February 10, 2016

Number of Facebook users at the end of 2015: 1.6 billion
Average revenue per US and Canada Facebook user: $13.54
Average revenue for European Facebook user: $4.50
Average revenue for Asia-Pacific Facebook user: $1.59

Number of WhatsApp (instant message app) users: 1 billion
Top country for WhatsApp usage: South Africa
Percentage of WhatsApp users using an Android device: 73%
Owner of WhatsApp: Facebook

Number of ebooks currently available from Amazon Kindle store: 4 million
Number of ebooks available for Kindle six years ago: 600,000
Number of bestselling Kindle ebooks in 2015 that were self-published: one-third

Sources: 8 (Plus One) Revealing Media Numbers from January 2016; Facebook Q4 2015 Results; By the Numbers: 50 Amazing WhatsApp Statistics; Meredith Wild, a Self-Publisher Making an Imprint

January 27, 2016

Increase in US print sales of adult nonfiction books in 2015: 7%
Increase in US print sales of art/design/photography category in 2015: 60%
Decrease in US print sales of computer category in 2015: 9%
Decrease in US print sales of humor category in 2015: 5%

Increase in US print sales of adult fiction books in 2015: 2%
Increase in US print sales of the classics in 2015: 32%
Decrease in US print sales of psychology/horror in 2015: 33%
Decrease in US print sales of mystery/detective in 2015: 12%

Pottermore revenue in 2014: £31.8 million
Pottermore revenue in 2015: £7 million
Pottermore profit in 2014: £14.9 million
Pottermore profit in 2015: -£6 million (loss)

Average pageviews per month at Wikipedia: 18 billion
Number of new articles added every month to Wikipedia: 20,000
Number of registered Wikipedia users: 23 million
Number-one Wikipedia article (English language): List of deaths by year

Sources: The Hot and Cold Book Categories of 2015; Harry Potter Digital Arm Loses £$6m and Sheds Jobs; Wikipedia at 15

January 13, 2016

Number of readers who receive BookBub ebook discount deals via email: 7 million
Number of BookBub Facebook followers: 2.7 million
Number of ebook discount deals offered by BookBub in 2015: 12,308
Number of ebooks submitted to be a BookBub discount offer in 2015: 55,000+
Number of books that hit the NYT bestseller list after a BookBub promotion: 200+
Number of ebooks sold through BookBub discount offers: 20+ million
Amount of funding BookBub raised in 2015: $7 million

Increase in library circulation of ebooks from 2014 to 2015: 19%
In circulation of audiobooks: 36%
In circulation of streaming video: 83%

Number of years ago that Amazon Prime launched in the United States: 10
Annual cost of Amazon Prime for U.S. customers in 2006: $79
Annual cost of Amazon Prime for U.S. customers in 2016: $99
Number of other countries where Amazon Prime is offered: 8
Most expensive country for Amazon Prime: U.K. ($115)
Least expensive countries for Amazon Prime: Italy and Spain ($22)

Sources: BookBub by the Numbers in 2015; Libraries Lend Record Numbers of Ebooks and Audiobooks in 2015; What Amazon Prime Is Like around the World

December 30, 2015

Number of (debut) fiction and poetry translations published in 2014: 600
In 2015: 549
Number of publishers who brought out at least one new fiction or poetry translation in 2014: 202
In 2015: 151
Publisher with highest number of new translations in 2014 and 2015: AmazonCrossing
Percentage of translations released in 2015 that came from AmazonCrossing: 14

Percentage of adults under the age of 32 who don’t pay for TV: 35
Percentage of adults under the age of 32 who have never paid for TV: 7
Percentage of adults who do not subscribe to cable/satellite TV: 24

Percentage of millennials who get political news from Facebook: 61
Percentage of baby boomers: 39
Percentage of millennials who get political news from local TV: 37
Percentage of baby boomers: 60

Percentage of time on mobile devices spent on news: 10
Average time per day currently spent on mobile devices by Americans: 3 hours
Average time per day spent on mobile devices in 2010: 24 minutes

Sources: Translation Database Updates: AmazonCrossing Is the Story; By 2025, 50% of Adults Under Age 32 Will Not Pay for TV; Cord Cutting Survey: 19% of Young Adults Have Dropped Cable or Satellite TV Service; 2015 Numbers, 2016 Outlook for Advertising, Mobile and Emerging Markets; 15 Striking Findings from 2015

December 16, 2015

Percentage of bestselling ebooks sold in May 2015 that came from major publishers: 27
Percentage of bestselling ebooks sold in Nov. 2015 that came from major publishers: 18
Average price point of bestselling ebooks sold in May 2015 from major publishers: $8.22
Average price point of bestselling ebooks sold in Nov. 2015 from major publishers: $9.47
Average price point of bestselling ebooks sold in May 2015 from everyone else: $4.58
Average price point of bestselling ebooks sold in Nov. 2015 from everyone else: $4.57

Percentage of patrons who have read an ebook in the past year: 44
Percentage of patrons who borrowed an ebook in the past year: 25
Percentage of patrons happy with the ebook selection at their library: 51
Percentage of patrons who listened to an audiobook in the past year: 12
Percentage of patrons who borrowed an audiobook in the past year: 9

Percentage of the global ad market spend devoted to TV in 2015: 38.4
Percentage devoted to digital media in 2015: 31.8
When digital media ad spend is anticipated to overtake TV ad spend: 2017

Sources: “Huge, Untracked Shadow Industry” in E-Books; New Study Finds Low Levels of Digital Library Borrowing; Digital Ad Spending Expected to Soon Surpass TV

December 2, 2015

Random House’s share of the New York Times bestseller list in mid-November: 28.9%
Penguin’s share: 20%
Hachette’s share: 12.8%
Simon & Schuster’s share: 11.1%
HarperCollins’s share: 7.2%
Macmillan’s share: 5.6%
The share of all other publishers combined: 14.4%

Number of new books self-published (with ISBNs) in the US in 2012: 391,000
Increase in self-published titles between 2007 and 2012: 422%
Number of new non-self-published books in the US in 2012: 300,000
Number of reissues and reprints (e.g., public domain works) since 2007: 10 million
Percentage of new titles published each year that will be stocked in an average bookstore: 1

Percentage of Americans using social media who have used it to look for a job: 35
Who have used social media to inform friends of an available job: 34
Who have applied for a job discovered through social media contacts: 21
Percentage of whites who use social media to let friends know about a job: 31
Percentage of blacks who use social media to let friends know about a job: 53

Sources: New Stats: A Glimpse at “Bestseller Shares”, Self-Publishing Movement Continues Strong Growth in U.S., Says Bowker, Job Seeking in the Era of Smartphones and Social Media

November 18, 2015

Decline of Facebook traffic to top 30 publisher websites since January: 32%
Decline of Facebook traffic to top 10 publisher websites since January: 42.7%
Decline to Huffington Post: 60.1%
Decline to Fox News: 48.2%
Decline to Buzzfeed: 40.8%

Change in publishers’ trade book sales from January to July 2015: +0.3%
Change in publishers’ trade book sales when compared to 2014: -2%
Change in publishers’ ebook sales when compared to 2014: -11.2%
Change in publishers’ digital audio sales when compared to 2014: +37%

Market share of Big Five publishers in 2014: 28%
Market share of Big Five publishers in 2015: 37%
Market share of self-published books in 2014: 14%
Market share of self-published books in 2015: 18%
Market share of all other publishers in 2014: 58%
Market share of all other publishers in 2015: 45%

Sources: Facebook’s Traffic to Top Publishers Fell 32 Percent Since January, Publishers’ Net Revenue and Growth for First Half of 2015, Self-Publishing & Big Five Dominate Book Market, According to Nielsen

November 4, 2015

Percentage of US libraries offering ebooks in 2015: 94
Percentage of US libraries offering digital audiobooks in 2015: 94
Median number of ebooks offered by US libraries in 2010: 813
In 2015: 14,397

Ebook spending as a percentage of all US libraries’ budgets: 6.3
Ebook spending as a percentage of largest US libraries’ budgets: 9
Percentage of US libraries’ collections represented by ebooks: 11
Percentage of US libraries’ ebook collections that are fiction: 74
Percentage of US libraries’ print book collections that are fiction: 58
Percentage of US libraries that carry self-published ebooks: 20

Percentage of US adults who own a smartphone in 2015: 68
In 2014: 64
Percentage of US adults who own a tablet in 2015: 45
In 2014: 42
Percentage of US adults who own an e-reading device in 2015: 19
In 2014: 32

Sources: 2015 Survey of Ebook Usage in U.S. Public Libraries, Pew Research Technology Device Ownership 2015

October 21, 2015

Year Amazon Publishing was launched: 2009
Number of Amazon Publishing imprints: 14
Number of cities in which Amazon Publishing is based: 6
Number of Amazon Publishing titles to be released in 2015: 1,200
In 2016 (anticipated): 2,000

Number of English translations released by the AmazonCrossing imprint in 2014: 44
In 2015 (anticipated): 77
Number of languages represented on the AmazonCrossing list: 19
Number of countries represented on the AmazonCrossing list: 29

Number of agents attending Frankfurt Book Fair (FBF) in 2012: 626
In 2013: 631
In 2014: 644
Number of tables at FBF’s literary agents and scouts center in 2012: 444
In 2013: 448
In 2014: 454

Sources: Amazon Publishing Marches On, AmazonCrossing Announces Spotlight on Indonesian Literature, Facts & Figures: The Frankfurt Book Fair 2014 in Numbers

October 7, 2015

Number of countries/territories that Kobo sells in: 190
Number of countries/territories Apple iBooks sells in: 51
Number of countries/territories Amazon Kindle sells in: 14
Number of countries/territories Nook sells in: 2

2013 market share of ebooks (trade) in the UK: 25%
In Germany: 10.6%
In the Netherlands: 10%
In Spain: 8%
In Italy: 4–5%
In France: 3%

Number of books read per year by ebook readers: 24
Number of books read per year by non-ebook readers: 15
Percentage of ebooks published in English (worldwide): 50

Country experiencing highest ebook growth rate: Malaysia
Percentage of ebook market in Russia involving pirated copies: 90
Predicted largest ebook market in the world by 2017: Europe

Sources: Global eBook: A Report on Market Trends and Developments, Profiling International Ebook Sales, Ebook Markets to Watch: Indonesia, Europe Will Be the Largest eBook Market By 2017, Worth $19 Billion

September 23, 2015

Percentage growth in religious book sales in 2014 versus 2013: 10.5
Percentage growth in the general book market: 2.4
Percentage growth in adult nonfiction religious titles, 2009–2014: 8.9
Percentage growth in adult nonfiction Christian subcategory, 2009–2014: 11.3

Number of articles shared monthly on LinkedIn: 3 million
Number of articles shared eighteen months ago: 500,000
Number of people who have published a post on LinkedIn: 1 million
Number of new posts published each week on LinkedIn: 130,000
Percentage of people sharing on LinkedIn vs. other social media sites: 1
Percentage of overall social media traffic originating from LinkedIn: 0.1

Percentage of kids’ books discovered & purchased through in-store display: 16
At school: 8
At a book fair: 8
Browsing through a site: 6

Percentage decline in overall US magazine newsstand sales during the first half of 2015: 18.5
Percentage decline in crafts magazine newsstand sales: 33.1
In automotive: 26.8
In sports: 23
In entertainment: 21.5
In women’s: 20.6
In celebrity: 18.9

Sources: Christian Book Titles See Sales Rise Higher and Higher, In-Person Book Discovery Is Still King with Families, The Traffic LinkedIn Drives to Publishers Has Dropped 44 Percent This Year, People May Hate LinkedIn, But That’s Not Stopping Them from Publishing a Lot of Posts There, Newsstand Sales Tumble in First Half of 2015

September 9, 2015

Amazon ebook price for James Patterson’s Invisible when released (summer 2014): $8.99
Amazon ebook price for Invisible as of today: $9.99
Amazon ebook price for James Patterson’s new 2015 summer release, Alert: $14.99

Percentage of US ebook sales (net) at Hachette during the first half of 2014: 29
During the first half of 2015: 24
Hachette’s percentage drop in revenue during that period: 7.8
Percentage change thus far, industry-wide, in ebook revenue compared to 2014: -10.4

Percentage of kids who read at least one ebook in 2010: 35
Percentage in 2014: 61
Percentage of kids who read ebooks at school in 2012: 12
Percentage in 2014: 21

Percentage of teens who prefer text messaging for close friend communication: 49
Who prefer social media: 20
Who prefer phone calls: 13
Who prefer video games: 6

Sources: E-Book Sales Fall After New Amazon Contracts, How Schools Buy and Use E-Books, Teens, Technology and Friendships