Hot Sheet Index


March 9, 2016

  • Number of Barnes & Noble stores in 2010: 720
  • In 2016: 640

  • Number of stores Barnes & Noble expects to close in fiscal 2016: 8
  • Number of stores Barnes & Noble expects to close in fiscal 2017: 14
  • Number of new stores Barnes & Noble expects to open in fiscal 2017: 4

  • Nook’s reported digital content sales in 2012: $317 million
  • In 2013: $259 million
  • In 2014: $200 million
  • In 2015: $140 million

  • Compensation to be distributed to consumers (from Apple) now that the antitrust ebook case is over: $400 million
  • Of the $400 million settlement, how much Nook customers will receive: $105 million
  • Value of the entire US ebook market in 2015 (estimated): $1.33 billion

  • Number of publishers Ingram distributes today: ~125
  • Number of publishers Ingram will distribute after Perseus deal: ~725

Sources: Barnes & Noble Earnings Gain on Lower eBook Losses; Nook Drops UK, Apps and VideoQuantifying Nook’s Decline, and MoreWhy Barnes & Noble Isn’t Going Away YetSecond Time’s a Charm: Perseus Sells Publishing Lines to HachetteGame Over: Supreme Court Denies Apple’s Request for Appeal


February 24, 2016

  • Number of Kobo users: 26 million
  • Number of Amazon.com users: 244 million
  • Number of ebooks available on Kobo: 4.7 million
  • Estimated number of ebooks available on Amazon: 4 million
  • Average number of ebooks purchased by the most dedicated Kobo customers: 1 per month
  • Average number of print books purchased by the most dedicated Kobo customers: 16 per year

  • US bookstore sales increase in 2015 (over 2014): 2.5%
  • Last year when US bookstores reported a sales increase: 2007
  • US bookstore sales in 2015: $11.17 billion
  • US bookstore sales in 2007: $17 billion

  • Percentage of book-publishing market represented by ebooks in the U.S.: 13%
  • In the UK: 11.5%
  • In Germany: 5%
  • In the EU: 1.5%

Sources: By the Numbers: 110+ Amazing Amazon Statistics (January 2016)Amazon Kindle Wikipedia entryKobo CEO Faces Uphill E-Book Battle against Apple, AmazonE-Books: Evolving Markets and New Challenges


February 10, 2016

  • Number of Facebook users at the end of 2015: 1.6 billion
  • Average revenue per US and Canada Facebook user: $13.54
  • Average revenue for European Facebook user: $4.50
  • Average revenue for Asia-Pacific Facebook user: $1.59

  • Number of WhatsApp (instant message app) users: 1 billion
  • Top country for WhatsApp usage: South Africa
  • Percentage of WhatsApp users using an Android device: 73%
  • Owner of WhatsApp: Facebook

  • Number of ebooks currently available from Amazon Kindle store: 4 million
  • Number of ebooks available for Kindle six years ago: 600,000
  • Number of bestselling Kindle ebooks in 2015 that were self-published: one-third

Sources: 8 (Plus One) Revealing Media Numbers from January 2016; Facebook Q4 2015 ResultsBy the Numbers: 50 Amazing WhatsApp StatisticsMeredith Wild, a Self-Publisher Making an Imprint


January 27, 2016

  • Increase in US print sales of adult nonfiction books in 2015: 7%
  • Increase in US print sales of art/design/photography category in 2015: 60%
  • Decrease in US print sales of computer category in 2015: 9%
  • Decrease in US print sales of humor category in 2015: 5%

  • Increase in US print sales of adult fiction books in 2015: 2%
  • Increase in US print sales of the classics in 2015: 32%
  • Decrease in US print sales of psychology/horror in 2015: 33%
  • Decrease in US print sales of mystery/detective in 2015: 12%

  • Pottermore revenue in 2014: £31.8 million
  • Pottermore revenue in 2015: £7 million
  • Pottermore profit in 2014: £14.9 million
  • Pottermore profit in 2015: -£6 million (loss)

  • Average pageviews per month at Wikipedia: 18 billion
  • Number of new articles added every month to Wikipedia: 20,000
  • Number of registered Wikipedia users: 23 million
  • Number-one Wikipedia article (English language): List of deaths by year

Sources: The Hot and Cold Book Categories of 2015Harry Potter Digital Arm Loses £$6m and Sheds JobsWikipedia at 15


January 13, 2016

  • Number of readers who receive BookBub ebook discount deals via email: 7 million
  • Number of BookBub Facebook followers: 2.7 million
  • Number of ebook discount deals offered by BookBub in 2015: 12,308
  • Number of ebooks submitted to be a BookBub discount offer in 2015: 55,000+
  • Number of books that hit the NYT bestseller list after a BookBub promotion: 200+
  • Number of ebooks sold through BookBub discount offers: 20+ million
  • Amount of funding BookBub raised in 2015: $7 million

  • Increase in library circulation of ebooks from 2014 to 2015: 19%
  • In circulation of audiobooks: 36%
  • In circulation of streaming video: 83%

  • Number of years ago that Amazon Prime launched in the United States: 10
  • Annual cost of Amazon Prime for U.S. customers in 2006: $79
  • Annual cost of Amazon Prime for U.S. customers in 2016: $99
  • Number of other countries where Amazon Prime is offered: 8
  • Most expensive country for Amazon Prime: U.K. ($115)
  • Least expensive countries for Amazon Prime: Italy and Spain ($22)

Sources: BookBub by the Numbers in 2015; Libraries Lend Record Numbers of Ebooks and Audiobooks in 2015; What Amazon Prime Is Like around the World


December 30, 2015

  • Number of (debut) fiction and poetry translations published in 2014: 600
  • In 2015: 549
  • Number of publishers who brought out at least one new fiction or poetry translation in 2014: 202
  • In 2015: 151
  • Publisher with highest number of new translations in 2014 and 2015: AmazonCrossing
  • Percentage of translations released in 2015 that came from AmazonCrossing: 14

  • Percentage of adults under the age of 32 who don’t pay for TV: 35
  • Percentage of adults under the age of 32 who have never paid for TV: 7
  • Percentage of adults who do not subscribe to cable/satellite TV: 24

  • Percentage of millennials who get political news from Facebook: 61
  • Percentage of baby boomers: 39
  • Percentage of millennials who get political news from local TV: 37
  • Percentage of baby boomers: 60

  • Percentage of time on mobile devices spent on news: 10
  • Average time per day currently spent on mobile devices by Americans: 3 hours
  • Average time per day spent on mobile devices in 2010: 24 minutes

Sources: Translation Database Updates: AmazonCrossing Is the StoryBy 2025, 50% of Adults Under Age 32 Will Not Pay for TVCord Cutting Survey: 19% of Young Adults Have Dropped Cable or Satellite TV Service2015 Numbers, 2016 Outlook for Advertising, Mobile and Emerging Markets15 Striking Findings from 2015


December 16, 2015

  • Percentage of bestselling ebooks sold in May 2015 that came from major publishers: 27
  • Percentage of bestselling ebooks sold in Nov. 2015 that came from major publishers: 18
  • Average price point of bestselling ebooks sold in May 2015 from major publishers: $8.22
  • Average price point of bestselling ebooks sold in Nov. 2015 from major publishers: $9.47
  • Average price point of bestselling ebooks sold in May 2015 from everyone else: $4.58
  • Average price point of bestselling ebooks sold in Nov. 2015 from everyone else: $4.57

  • Percentage of patrons who have read an ebook in the past year: 44
  • Percentage of patrons who borrowed an ebook in the past year: 25
  • Percentage of patrons happy with the ebook selection at their library: 51
  • Percentage of patrons who listened to an audiobook in the past year: 12
  • Percentage of patrons who borrowed an audiobook in the past year: 9

  • Percentage of the global ad market spend devoted to TV in 2015: 38.4
  • Percentage devoted to digital media in 2015: 31.8
  • When digital media ad spend is anticipated to overtake TV ad spend: 2017

Sources: “Huge, Untracked Shadow Industry” in E-BooksNew Study Finds Low Levels of Digital Library BorrowingDigital Ad Spending Expected to Soon Surpass TV


December 2, 2015

  • Random House’s share of the New York Times bestseller list in mid-November: 28.9%
  • Penguin’s share: 20%
  • Hachette’s share: 12.8%
  • Simon & Schuster’s share: 11.1%
  • HarperCollins’s share: 7.2%
  • Macmillan’s share: 5.6%
  • The share of all other publishers combined: 14.4%

  • Number of new books self-published (with ISBNs) in the US in 2012: 391,000
  • Increase in self-published titles between 2007 and 2012: 422%
  • Number of new non-self-published books in the US in 2012: 300,000
  • Number of reissues and reprints (e.g., public domain works) since 2007: 10 million
  • Percentage of new titles published each year that will be stocked in an average bookstore: 1

  • Percentage of Americans using social media who have used it to look for a job: 35
  • Who have used social media to inform friends of an available job: 34
  • Who have applied for a job discovered through social media contacts: 21
  • Percentage of whites who use social media to let friends know about a job: 31
  • Percentage of blacks who use social media to let friends know about a job: 53

Sources: New Stats: A Glimpse at “Bestseller Shares”Self-Publishing Movement Continues Strong Growth in U.S., Says BowkerJob Seeking in the Era of Smartphones and Social Media


November 18, 2015

  • Decline of Facebook traffic to top 30 publisher websites since January: 32%
  • Decline of Facebook traffic to top 10 publisher websites since January: 42.7%
  • Decline to Huffington Post: 60.1%
  • Decline to Fox News: 48.2%
  • Decline to Buzzfeed: 40.8%

  • Change in publishers’ trade book sales from January to July 2015: +0.3%
  • Change in publishers’ trade book sales when compared to 2014: -2%
  • Change in publishers’ ebook sales when compared to 2014: -11.2%
  • Change in publishers’ digital audio sales when compared to 2014: +37%

  • Market share of Big Five publishers in 2014: 28%
  • Market share of Big Five publishers in 2015: 37%
  • Market share of self-published books in 2014: 14%
  • Market share of self-published books in 2015: 18%
  • Market share of all other publishers in 2014: 58%
  • Market share of all other publishers in 2015: 45%

Sources: Facebook’s Traffic to Top Publishers Fell 32 Percent Since January, Publishers’ Net Revenue and Growth for First Half of 2015, Self-Publishing & Big Five Dominate Book Market, According to Nielsen


November 4, 2015

  • Percentage of US libraries offering ebooks in 2015: 94
  • Percentage of US libraries offering digital audiobooks in 2015: 94
  • Median number of ebooks offered by US libraries in 2010: 813
  • In 2015: 14,397

  • Ebook spending as a percentage of all US libraries’ budgets: 6.3
  • Ebook spending as a percentage of largest US libraries’ budgets: 9
  • Percentage of US libraries’ collections represented by ebooks: 11
  • Percentage of US libraries’ ebook collections that are fiction: 74
  • Percentage of US libraries’ print book collections that are fiction: 58
  • Percentage of US libraries that carry self-published ebooks: 20

  • Percentage of US adults who own a smartphone in 2015: 68
  • In 2014: 64
  • Percentage of US adults who own a tablet in 2015: 45
  • In 2014: 42
  • Percentage of US adults who own an e-reading device in 2015: 19
  • In 2014: 32

Sources: 2015 Survey of Ebook Usage in U.S. Public LibrariesPew Research Technology Device Ownership 2015


October 21, 2015

  • Year Amazon Publishing was launched: 2009
  • Number of Amazon Publishing imprints: 14
  • Number of cities in which Amazon Publishing is based: 6
  • Number of Amazon Publishing titles to be released in 2015: 1,200
  • In 2016 (anticipated): 2,000

  • Number of English translations released by the AmazonCrossing imprint in 2014: 44
  • In 2015 (anticipated): 77
  • Number of languages represented on the AmazonCrossing list: 19
  • Number of countries represented on the AmazonCrossing list: 29

  • Number of agents attending Frankfurt Book Fair (FBF) in 2012: 626
  • In 2013: 631
  • In 2014: 644
  • Number of tables at FBF’s literary agents and scouts center in 2012: 444
  • In 2013: 448
  • In 2014: 454

Sources: Amazon Publishing Marches On, AmazonCrossing Announces Spotlight on Indonesian Literature, Facts & Figures: The Frankfurt Book Fair 2014 in Numbers


October 7, 2015

  • Number of countries/territories that Kobo sells in: 190
  • Number of countries/territories Apple iBooks sells in: 51
  • Number of countries/territories Amazon Kindle sells in: 14
  • Number of countries/territories Nook sells in: 2

  • 2013 market share of ebooks (trade) in the UK: 25%
  • In Germany: 10.6%
  • In the Netherlands: 10%
  • In Spain: 8%
  • In Italy: 4–5%
  • In France: 3%

  • Number of books read per year by ebook readers: 24
  • Number of books read per year by non-ebook readers: 15
  • Percentage of ebooks published in English (worldwide): 50

  • Country experiencing highest ebook growth rate: Malaysia
  • Percentage of ebook market in Russia involving pirated copies: 90
  • Predicted largest ebook market in the world by 2017: Europe

Sources: Global eBook: A Report on Market Trends and DevelopmentsProfiling International Ebook SalesEbook Markets to Watch: Indonesia, Europe Will Be the Largest eBook Market By 2017, Worth $19 Billion


September 23, 2015

  • Percentage growth in religious book sales in 2014 versus 2013: 10.5
  • Percentage growth in the general book market: 2.4
  • Percentage growth in adult nonfiction religious titles, 2009–2014: 8.9
  • Percentage growth in adult nonfiction Christian subcategory, 2009–2014: 11.3

  • Number of articles shared monthly on LinkedIn: 3 million
  • Number of articles shared eighteen months ago: 500,000
  • Number of people who have published a post on LinkedIn: 1 million
  • Number of new posts published each week on LinkedIn: 130,000
  • Percentage of people sharing on LinkedIn vs. other social media sites: 1
  • Percentage of overall social media traffic originating from LinkedIn: 0.1

  • Percentage of kids’ books discovered & purchased through in-store display: 16
  • At school: 8
  • At a book fair: 8
  • Browsing through a site: 6

  • Percentage decline in overall US magazine newsstand sales during the first half of 2015: 18.5
  • Percentage decline in crafts magazine newsstand sales: 33.1
  • In automotive: 26.8
  • In sports: 23
  • In entertainment: 21.5
  • In women’s: 20.6
  • In celebrity: 18.9

Sources: Christian Book Titles See Sales Rise Higher and HigherIn-Person Book Discovery Is Still King with FamiliesThe Traffic LinkedIn Drives to Publishers Has Dropped 44 Percent This YearPeople May Hate LinkedIn, But That’s Not Stopping Them from Publishing a Lot of Posts ThereNewsstand Sales Tumble in First Half of 2015


September 9, 2015

  • Amazon ebook price for James Patterson’s Invisible when released (summer 2014): $8.99
  • Amazon ebook price for Invisible as of today: $9.99
  • Amazon ebook price for James Patterson’s new 2015 summer release, Alert: $14.99

  • Percentage of US ebook sales (net) at Hachette during the first half of 2014: 29
  • During the first half of 2015: 24
  • Hachette’s percentage drop in revenue during that period: 7.8
  • Percentage change thus far, industry-wide, in ebook revenue compared to 2014: -10.4

  • Percentage of kids who read at least one ebook in 2010: 35
  • Percentage in 2014: 61
  • Percentage of kids who read ebooks at school in 2012: 12
  • Percentage in 2014: 21

  • Percentage of teens who prefer text messaging for close friend communication: 49
  • Who prefer social media: 20
  • Who prefer phone calls: 13
  • Who prefer video games: 6

Sources: E-Book Sales Fall After New Amazon ContractsHow Schools Buy and Use E-BooksTeens, Technology and Friendships