- The New York Times has a long profile of successful self-published romance novelist Meredith Wild, who now operates her own publishing house, Waterhouse Press. Her success grew out of an ability to invest in and market her own work. The Times says, “Before [her first] book was even released, she began buying online ads targeting erotic romance readers. Her husband took out 10 credit cards and a personal loan to pay for advertising.… They eventually raised enough to fund a six-figure national marketing campaign, which included paid posts on social media and movie theater . . .
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