The Meaningful Online Event: Current Thinking

Regardless of how the pandemic unfolds, online events will continue, with a focus on meaningful, quality experiences; accessibility; and a sense of community

For 18 months now, we’ve been reporting on the many ways authors, publishers, and booksellers have pivoted to online methods of marketing books. The online literary event remains one of the most discussed and even disagreed-upon areas, with dramatically different strategies and results. Some events are free, some are paid; some have high production value, some don’t; some focus on sales, some focus on turnout. And that’s before you get into considerations . . .

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