Marketing Math: Penguin Random House’s 2 Percent Gambit
Big publishers can leverage smaller marketing spend to greater effect than smaller publishers.
Guy LeCharles Gonzalez
Guy LeCharles Gonzalez is the chief content officer for LibraryPass. Previously, he was publisher & marketing director for Writer’s Digest; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. Find him on Twitter (@glecharles) or at loudpoet.com.