New children’s imprint: Allida Books
HarperCollins Children’s and Clarion Books have launched Allida Books, named for a “Korean word that means to inform, announce, or make known.”
Children’s Publishing
Readyland: printed books that work with Alexa
Readyland books work with Amazon Alexa to allow kids to talk with characters, respond to questions, play games, choose songs, and more.
Literary agency launches new division for children’s literature
Greenburger Associates has established Greenburger Kids, which specializes in representation of authors and illustrators of children’s books.
Book distributor Baker & Taylor launches a publishing imprint
B&T’s Paw Prints Publishing will publish books for children ages three to eight.
Here comes Seuss Studios
Random House Children’s Books is launching a line of original early reader books inspired by unpublished Dr. Seuss illustrations.
Random House launches a children’s nonfiction imprint
Bright Matter Books, operating under Random House Children’s Books, will publish educational nonfiction.
Latest Trends in Children’s Publishing
Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.
Astra establishes a new children’s imprint
Astra announced the launch of its children’s division, Astra Books for Young Readers, which will house one new imprint—Astra Young Readers
Merriam-Webster launches children’s imprint
Merriam-Webster Kids will launch in fall 2021 and be focused on word books for kids of all ages. The first book in the series, Merriam-Webster’s Word of the Day.
New children’s imprint at Astra house
Astra Publishing House is launching a children’s book imprint in fall 2022 that will target ages newborn to 12, focusing on illustrated titles.