Winning the Buy Box

Amazon has long been open to competing third-party sellers (TPS), who sell through Amazon but ship independently or pay for Amazon’s fulfillment services. Collectively, the third-party selling space is known as the Amazon Marketplace, and its percentage of site sales has steadily increased in the last decade to 60 percent. For many years, TPS have … Read more


In the book publishing industry, metadata is accurately described by Ingram as “any data that describes your book—including title, subtitle, price, publication date, ISBN, and any other relevant information that readers use to find your book.” See also this discussion of metadata in The Hot Sheet.