Thanks to a deal exclusive to Penguin Random House, US and UK TikTok users can now link to PRH books in their video captions. The link will direct users to a page with additional info about the book and other TikTok videos about it. (Here’s a quick TikTok explainer.) Digiday reports that PRH has . . . This … Read more
We almost missed this show, which launched in July: an all-new podcast about the “bad behavior within the secretive world of book publishing.”
Thesis will publish “urgent idea-driven nonfiction by thought leaders, journalists, and experts with a strong point of view,” starting spring 2023.
Zibby Books, founded last year as a part of Zibby Owens Media, has launched a literary lifestyle magazine.
UK publisher Angry Robot Books is launching Datura Books, a crime fiction imprint.
Podcast network Lemonada Media and Penguin Random House have partnered to launch the Lemonada Book Club podcast.
UK-based Titan Comics is establishing a new manga imprint, Titan Manga.
UK-based Quarto Publishing is launching a new gift book imprint in 2023 called Kaddo.
Overall, PRH sales increased by more than 6% but profits were down by 1.8% due to cost challenges related to supply chain and inflation.
Big publishers can leverage smaller marketing spend to greater effect than smaller publishers.