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BookBub Advertising: Principles for Success

March 1, 2023March 1, 2023 by Jane Friedman

Testing and targeting can make or break your BookBub ad.

Categories Marketing, Tools and Services Tags advertising, BookBub

New tool for self-publishing authors: Amazon attribution links

December 21, 2022December 21, 2022 by Jane Friedman

Indie author Nicholas Erik calls it “nothing short of a marketing gamechanger.”

Categories Amazon, Self-Publishing, Tools and Services Tags advertising, Trailblazes

Ingram launches advertising platform

November 9, 2022November 9, 2022 by Jane Friedman

Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.

Categories Marketing Tags advertising, Hot Shots, Ingram

Amazon Advertising for Traditionally Published Authors

November 14, 2022March 30, 2022 by Jane Friedman

Are Amazon ads a worthwhile expenditure? For a majority, probably not.

Categories Amazon Tags advertising

Amazon Opens Up Advertising to Traditionally Published Authors

November 14, 2022March 16, 2022 by Jane Friedman

Until this week, only self-published authors using Kindle Direct Publishing could establish and run ad campaigns for their books directly on Amazon.

Categories Amazon Tags advertising, Hot Shots

Creating Ads That Fit TikTok

November 14, 2022March 16, 2022 by Jane Friedman

Testing is key to creating any type of successful advertising campaign on social media.

Categories Marketing Tags advertising, social media, TikTok

Book Ads That Get Clicks: Insights from Shelf Awareness

March 2, 2022March 2, 2022 by Jane Friedman

Successful ads in Shelf Awareness often include giveaways.

Categories Marketing, Tools and Services Tags advertising

Closing Image: Feb. 16, 2022

March 2, 2022February 16, 2022 by Jane Friedman

In a recent earnings report, Amazon broke out its advertising revenue explicitly for the first time, showing earnings over $30 billion.

Categories Amazon Tags advertising, Closing Image

Closing Image: June 26, 2019

November 14, 2022June 26, 2019 by Jane Friedman

In 2018, advertising spend matched the level of time that consumers spent on their desktop and mobile devices.

Categories Industry Research, Marketing Tags advertising, social media

Hot Sheet Index: December 12, 2018

November 14, 2022December 12, 2018 by Jane Friedman

The Hot Sheet Index reviewed the number of global podcast listeners in 2013 and 2017 and advertising spends for podcasts versus radio.

Categories Digital Publishing, Industry Research Tags advertising, podcasts
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