Indie author Nicholas Erik calls it “nothing short of a marketing gamechanger.”
Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.
Are Amazon ads a worthwhile expenditure? For a majority, probably not.
Until this week, only self-published authors using Kindle Direct Publishing could establish and run ad campaigns for their books directly on Amazon.
Testing is key to creating any type of successful advertising campaign on social media.
Successful ads in Shelf Awareness often include giveaways.
In a recent earnings report, Amazon broke out its advertising revenue explicitly for the first time, showing earnings over $30 billion.
In 2018, advertising spend matched the level of time that consumers spent on their desktop and mobile devices.
The Hot Sheet Index reviewed the number of global podcast listeners in 2013 and 2017 and advertising spends for podcasts versus radio.
According to PwC’s Global Entertainment & Media Outlook, podcasting advertising revenue is expected to grow significantly in next five years.