BookBub Advertising: Principles for Success
Testing and targeting can make or break your BookBub ad.
advertising
New tool for self-publishing authors: Amazon attribution links
Indie author Nicholas Erik calls it “nothing short of a marketing gamechanger.”
Ingram launches advertising platform
Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.
Amazon Advertising for Traditionally Published Authors
Are Amazon ads a worthwhile expenditure? For a majority, probably not.
Amazon Opens Up Advertising to Traditionally Published Authors
Until this week, only self-published authors using Kindle Direct Publishing could establish and run ad campaigns for their books directly on Amazon.
Creating Ads That Fit TikTok
Testing is key to creating any type of successful advertising campaign on social media.
Book Ads That Get Clicks: Insights from Shelf Awareness
Successful ads in Shelf Awareness often include giveaways.
Closing Image: Feb. 16, 2022
In a recent earnings report, Amazon broke out its advertising revenue explicitly for the first time, showing earnings over $30 billion.
Closing Image: June 26, 2019
In 2018, advertising spend matched the level of time that consumers spent on their desktop and mobile devices.
Hot Sheet Index: December 12, 2018
The Hot Sheet Index reviewed the number of global podcast listeners in 2013 and 2017 and advertising spends for podcasts versus radio.