Bookscan Archives | The Hot Sheet

Book sales update: December 7, 2022

According to NPD BookScan, this holiday season is underperforming compared to 2021.

This year’s holiday print book sales in the US are lining up closely with 2020, according to NPD BookScan.

According to NPD BookScan, the holiday season this year is taking a less prosperous path than 2021 in the US book market.

Through the first three quarters of 2022, NPD BookScan reports that US print book sales are 5 percent down compared to 2021.

Print book sales in the US are holding steady overall, now tracking at 5 percent lower than 2021, according to NPD BookScan.

Through August 2022, print book sales are down by 5 percent versus 2021, which is considered very good performance.

During the first quarter of 2022, NPD Books reports that adult fiction sales (in print format) are up by 7 percent.

Recently, NPD Books analyst Kristen McLean discussed how BookTok is driving adult fiction sales in the US.

According to NPD Books, adult nonfiction (the highest value part of the US market) is reverting to historic norms.

According to data from NPD Books, graphic novel sales in 2021 were up 65 percent from 2020.