According to NPD BookScan, which tracks print retail sales in the US, Colleen Hoover has sold 7.3 million print books this year.
During the first quarter of 2022, NPD Books reports that adult fiction sales (in print format) are up by 7 percent.
Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.
Recently, NPD Books analyst Kristen McLean discussed how BookTok is driving adult fiction sales in the US.
Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.
Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon