Trend Watch: The Rise of De-Influencers + CoHo Backlash
What’s new in #MSWL and TikTok trends.
BookTok
Links of Interest: March 1, 2023
The latest in traditional publishing, culture & politics, libraries, Amazon, and TikTok.
Trend Watch: MSWL and BookTok
It’s the 10-year anniversary of MSWL, and agents seek twisty thrills in fiction.
Links of Interest: February 15, 2023
The latest in traditional publishing, self-publishing, culture & politics, AI, TikTok, Amazon, and audio.
Barnes & Noble to host inaugural BookTok festival
On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.
Colleen Hoover outsells the Bible in 2022
According to NPD BookScan, which tracks print retail sales in the US, Colleen Hoover has sold 7.3 million print books this year.
Book sales update: Adult fiction and BookTok still drive sales growth
During the first quarter of 2022, NPD Books reports that adult fiction sales (in print format) are up by 7 percent.
UK’s HarperVoyager launches a TikTok creator house
Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.
Closing image: May 11, 2022
Recently, NPD Books analyst Kristen McLean discussed how BookTok is driving adult fiction sales in the US.
BookTok: More Trusted Than Book Club Recommendations
Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.