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Facebook closes Bulletin as Substack powers up recommendations

To the surprise of no one, Facebook has announced it will close Bulletin, the company’s email newsletter experiment, less than two years in.

Publishers and authors ultimately advocate for building direct relationships with readers in order to reduce reliance on ad platforms like Facebook.

Testing your ad creative and pushing past your first few ideas is key to a successful and cost-effective Facebook ad campaign

Most career indie authors today run paid advertising to keep their books visible, with steady sales or reads

While Facebook is ahead of most platforms in terms of time spent per user, its usage peaked in 2017 at 14 hours per month on average.

While they can take considerable time to organize and administer, Facebook groups focus community and collective marketing power.

One thing you can count on with social media, it’s changes are on the way—often those changes directly affect author marketing and promotion.

The Hot Sheet Index reviewed the change in membership from 2017 to 2018 for some popular social media platforms like Instagram and Facebook.

Facebook is once again making changes to the News Feed that will emphasize posts from friends and family and reduce content from Pages.

Last year, Facebook opened up its Messenger platform to allow businesses to build and integrate branded chatbots.