Facebook Chatbots: The Next Book-Marketing Trend?
Last year, Facebook opened up its Messenger platform to allow businesses to build and integrate branded chatbots.
The Pantsuit Nation Controversy: Social Media and Rights Issues
A book deal based on material shared in the Pantsuit Nation Facebook group raises questions regarding rights and fair use.
Links of Interest: November 30, 2016
Links of interest covering trends, self-publishing, and marketing.
Hot Sheet Index: November 16, 2016
Hot Sheet Index shows statistics for a decline in New York Times subscriptions and lists statistics for Facebook users.
Hot Sheet Index: September 7, 2016
2016 user statistics for Facebook and a list of the top publishers in the US.
Links of Interest: August 24, 2016
Links of interest for August 24, 2016, including: how to write your book description, diversity efforts, Amazon publishing.
Building the “Self-Sustaining” Reader Community: Hal Elrod’s Facebook Strategy
Amazon’s Kindle Direct Publishing brings together five self-published writers for the company’s first KDP Business Author Roundtable.
Beware Misinformation Regarding Facebook Branded-Content Guidelines
Recently, Facebook issued new guidelines related to branded content that have confused authors who manage Facebook business pages.
Links of Interest: February 24, 2016
Want to increase your effectiveness on Facebook? One of the leading digital media marketing companies has studied more than 1 billion posts made by Facebook pages and released a report on how to increase engagement on Facebook. An author has recommended using only “clean” Amazon links to your book, especially for marketing and promotion purposes. While you … Read more
Can Facebook Advertising Sell Books? Yes and No.
You’ll find widely varying reports and opinions about how and when to use Facebook paid promotions effectively.