Amazon Trend Report: Reader Interest Shifts Toward Fantasy Romance
Readers seek out dark romance and fantasy romance more than paranormal.
Readers seek out dark romance and fantasy romance more than paranormal.
Standout subcategories include domestic thrillers, organized crime, paranormal mysteries (featuring shifters), and legal thrillers.
Trends and takeaways in a popular romance subcategory.
To break into the rich romance market, look for a subgenre with high sales and lower competition.
The popular genre of urban fantasy is competitive, but with a lot of sub-category crossover.
This subgenre has high sales but low title growth, making it attractive for authors wanting to break in.
Sales of this category have grown over the years, attracting writers from multiple genres and blurring the lines with women’s fiction.
Female authors, protagonists, and readers contribute to gains in historical fiction as well as mystery, thriller, and suspense.
The category invented by indie authors focuses on women in midlife.
It is challenging for self-published authors to crack the Self-Help bestseller list, and Kindle sales in the category are trending down.