Links of Interest: March 15, 2023
The latest in the creator economy, marketing & promotion, self-publishing, Amazon, audio, and culture & politics.
Marketing
How Traditional Publishers Are Shifting to Data-Informed Marketing
Social media listening services and advertising analytics help publishers customize book marketing and improve reach
Hot Sheet Index: June 26, 2019
The Hot Sheet Index reviewed the top trends for Q1 for 2019. Online retail saw a 12.4 percent growth during Q1 of 2019.
Links of Interest: January 23, 2019
News Amazon hits back at Authors Guild on their author income survey. As with so many surveys, you can spin the numbers to tell whatever story you like. Amazon points out that the Guild’s study has good news inside and not just an alarm: traditionally published writers’ income rose by 17 percent from 2013 to 2017, … Read more
Closing Image: September 19, 2018
May 2018, about 8 percent of views on Amazon product pages came from sponsored links– more than double what it was a year earlier.
Links of Interest: April 5, 2017
Links of Interest for April 5, 2017.
A Look inside Traditional Publishing’s Digital Marketing Efforts
Key takeaways from “What Sells Books Now: Strategies and Tactics for Modern Marketing” during Digital Book World 2017.
At Last, an Upbeat Trend in Young Male Reading
When marketing to boys, Nielsen is seeing a need to influence the child, not just the parent. Purchases are made because boys ask for the books.
Strengthen Your Marketing Know-How: A Roundup of Tools and Tips
Marketing tips, tools, and services from Digital Book World 2016.
Links of Interest: January 11, 2017
January 11, 2017, links of interest related to self-publishing and marketing.