One Look at the Reading Market Not Based on Sales
Consumer-survey efforts may well surpass the crippled sales-based dataset the industry is limping along with now.
Nielsen
Closing Image: March 22, 2017
As in the traditional publishing market in the US, ebooks in the UK have flattened and even declined, Nielsen reported at London Book Fair.
Closing Image: January 25, 2017
Hardcover sales are up 5%, surpassing ebooks sales as a format for the first time since Borders closed in 2012.
The State of the Industry: Nielsen’s Stats Compared to Author Earnings’
At DBW, statistics from Nielsen and the Author Earnings reports from Data Guy offer insights into “sales data for 2016.
At Last, an Upbeat Trend in Young Male Reading
When marketing to boys, Nielsen is seeing a need to influence the child, not just the parent. Purchases are made because boys ask for the books.
Print Sales Were Up in 2016, but Barnes & Noble Isn’t Celebrating
Over the last seven weeks of 2016, the ABA reported print book sales were up 5 percent from the prior year.
Traditional Publishing Sales Slightly Down for the First Half of 2016
The AAP figures confirm that book sales were down 3.4 percent, driven primarily by a dropoff in ebook sales and higher print returns.
Marketing to Millennials: Nielsen on Reaching for a Readership
At the Children’s Book Summit, Nielsen VP Jordan Rost suggested personal connection, not sales pitches, is what appeals to millennials.
The First Half of 2016: Traditional Publishing’s Not-So-Stellar Performance
A review of the big-picture financials reported by four of the Big Five during the first half of 2016—compared to the prior year.
The UK & Ireland Get New Streamlined ISBN Purchases; Prices Remain High
A new ISBN store from Nielsen will allow UK and Ireland publishers and self-published authors to register and purchase ISBNs online.