Traditional Publishers Emphasize Nonfiction and Children’s
Traditional publishers wrapped up 2018 with a slight gain in print unit sales, with adult nonfiction leading the way.
Traditional publishers wrapped up 2018 with a slight gain in print unit sales, with adult nonfiction leading the way.
Nostalgia drives retail across sectors, not just book publishing; millennials take comfort in brands they’ve loved since they were children.
While we were all staring at the fiction editors, asking, “Where’s our next blockbuster, damn it?” the big break came in nonfiction.