About That “One Dozen Copies” Statistic: NPD BookScan Helpfully Clarifies
NPD analyst Kristen McLean provided context for the allegation that half of the trade titles published each year sell fewer than a dozen copies.
NPD analyst Kristen McLean provided context for the allegation that half of the trade titles published each year sell fewer than a dozen copies.
During the first quarter of 2022, NPD Books reports that adult fiction sales (in print format) are up by 7 percent.
Recently, NPD Books analyst Kristen McLean discussed how BookTok is driving adult fiction sales in the US.
According to NPD Books, print book sales are performing better than in 2019 but not as well as in 2021.
According to NPD Books, adult nonfiction (the highest value part of the US market) is reverting to historic norms.
According to data from NPD Books, graphic novel sales in 2021 were up 65 percent from 2020.
According to NPD BookScan, adult nonfiction print sales, the highest-value portion of the US market, appear to be returning to historic norms.
According to NPD BookScan, while overall print book sales year to date have declined versus 2021, fiction categories are outperforming.
Sales growth was driven primarily by backlist.
US bookstore performance continues to look good versus last year, according to Census Bureau figures.