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self publishing

The Anatomy of a USA Today Bestseller Launch Campaign

November 30, 2022June 9, 2021 by Jane Friedman

Self-published authors can make their way onto the USA Today bestseller list through a strategic campaign of pre-orders, newsletter marketing, and advertising

Categories Bestsellers, Self-Publishing Tags self publishing

How Indies Can Get Books on Shelves in Independent Bookstores

November 14, 2022December 26, 2018 by Jane Friedman

For literary authors, the bookstore market can be a meaningful part of long-term marketing plans and word-of-mouth sales, enter DartFrog.

Categories Bookselling, Marketing Tags indie authors, self publishing

Marketing Takeaways from a 2017 Self-Publishing Success Story

November 14, 2022January 10, 2018 by Jane Friedman

While pulling some data at the end of 2017, Goodreads uncovered a star title: Silent Child, a self-published novel by Sarah A. Denzil. 

Categories Bestsellers, Marketing Tags self publishing

How a Self-Published Book Got into WHSmith Travel Shops

December 15, 2022April 5, 2017 by Jane Friedman

UK author Carol Cooper’s self-published novel Hampstead Fever will be featured in WHSmith shops at airports and train stations with a promotion.

Categories Bookselling, Self-Publishing Tags bookstores, self publishing

The End of the Digital Beginning

November 13, 2022May 4, 2016 by Jane Friedman

In Berlin, the twelfth annual Publishers’ Forum program included the release of the Global Ebook Report from Forum director Rüdiger Wischenbart.

Categories Digital Publishing, Industry Research Tags ebooks, Europe, self publishing

On the List: The Baller

November 11, 2022April 6, 2016 by Jane Friedman

The Baller is a standalone romance novel that spent three consecutive weeks on the New York Times bestseller list and was a number-one bestseller on Amazon.

Categories Bestsellers, Profile Tags self publishing

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