Thanks to a deal exclusive to Penguin Random House, US and UK TikTok users can now link to PRH books in their video captions. The link will direct users to a page with additional info about the book and other TikTok videos about it. (Here’s a quick TikTok explainer.) Digiday reports that PRH has . . . This … Read more
Right on the heels of the TikTok and Barnes & Noble marketing partnership, TikTok and Amazon have announced that Amazon will now sponsor the TikTok Book Club.
A new pick will be announced every month, and there will be a #BookClub hub in the app.
Book acquisition may start to trend toward books that inspire strong emotions in readers—and therefore more organic content on TikTok.
The #BookTok challenge encourages TikTok users to engage in behavior they are already engaging in: reading books and sharing their reactions.
Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.
Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.
Testing is key to creating any type of successful advertising campaign on social media.