Trendspotting: How Do You Grow an Audience? Find Your “Friends”
A recent discussion highlighted the value of finding the right audience, not necessarily the largest.
A recent discussion highlighted the value of finding the right audience, not necessarily the largest.
Publishers are often accused of insufficiently supporting their midlist authors. The situation may be worse than usual.
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Founded in 2015, Discord tends to get pigeonholed as mostly for gamers or young people. But the user base doubled in 2020
I happen to know more about the ins and outs of publishing’s supply chain because I’m married to a former production guy.
Where there’s smoke… As a reminder, Trendspotting is an occasional feature in Hot Sheet where I segue into first person and discuss informally what’s happening in publishing and media. First up: hardcovers.The hardcover format enjoys tremendous growth in the USThis is a sales trend that pre-dates the pandemic and has been gaining steam this year. … Read more
Big-Picture Publishing Trends Yes, Americans are reading more. According to the US Department of Labor, reading time increased by 21 percent between May and December 2020. The biggest increase was among readers between 20 and 34 years old and over 65. Read Jim Milliot in Publishers Weekly. One of the fastest growing . . . This content is only available … Read more
The publishing world has often pondered who the next Oprah-level tastemaker would be. In recent years, the mantle has been picked up by a number of celebrities.
A new regular feature in which I’ll more casually and personally discuss publishing, media, and tech trends that affect authors.