BookBub Advertising: Principles for Success
Testing and targeting can make or break your BookBub ad.
Marketing
HarperCollins phases out physical ARCs for children’s titles
Except for lead titles, HarperCollins will no longer send advance review copies (ARCs) in print format for children’s books.
Authors Who’ve Launched Their Careers on TikTok
Successful #BookTok marketing requires knowing both what works and what works for you.
Ingram launches advertising platform
Ingram has launched Ingram iD, an ad platform for book publishers to reach consumers.
New book marketing and consulting company
Andrea DeWerd, who formerly worked as a marketing director at HarperCollins, is launching The Future of Agency, a book marketing and consulting company.
Publishers Favor (for Now) Instagram and Twitter for Book Promotion
Canadian publishing professionals discuss how they customize content for social media and engage readers.
What Does the Future Look Like for Book Sales and Marketing?
At a recent panel about the health of the industry, publishing experts envisioned a future where publishers and booksellers more directly “own” the readership.
Open Road Media launches a discovery initiative for middle-grade and YA books
In response to Barnes & Noble’s decision to reduce stock of hardcovers, Open Road is launching a “fall hardcover discovery initiative”.
Shepherd: A Book Discovery Site That Hopes to Rival Goodreads
Created by an avid reader, Shepherd focuses on human-powered book discovery outside of the Amazon-Goodreads ecosystem
Open Road Media starts frontlist marketing service
The digital publisher and marketing firm will now assist traditional publishers with frontlist sales and marketing.