Barnes & Noble to host inaugural BookTok festival
On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.
social media
IMHO: Hive, Post, and Pretty Much Whatever Else Arises
When considering alternatives to Twitter, there’s more to keep in mind than simply what’s new or popular.
A Very Early Look at Mastodon
Mastodon is becoming a popular choice for those leaving Twitter as well as those seeking conversation and community.
Links of Interest: November 23, 2022
The latest in traditional publishing, social media, Amazon, and culture & politics.
TikTok Shop UK partners with publishers and booksellers to sell books direct
TikTok in the UK is now selling books directly through TikTok—which isn’t a surprise, given their recent investment in fulfillment centers.
Authors Who’ve Launched Their Careers on TikTok
Successful #BookTok marketing requires knowing both what works and what works for you.
IMHO: I’m Staying on Twitter for the Foreseeable Future
Current alternatives can’t replace Twitter, but uncertainty and chaos seem likely to plague those who remain.
Publishers Favor (for Now) Instagram and Twitter for Book Promotion
Canadian publishing professionals discuss how they customize content for social media and engage readers.
Penguin Random House & TikTok partner up
Thanks to a deal exclusive to Penguin Random House, US and UK TikTok users can now link to PRH books in their video captions. The link will direct users to a page with additional info about the book and other TikTok videos about it. (Here’s a quick TikTok explainer.) Digiday reports that PRH has . . . This … Read more
TikTok launches a virtual book club
A new pick will be announced every month, and there will be a #BookClub hub in the app.